Santa Cruz County business filings: Week of Oct. 20

Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area. Here is what s new in local business recently. New businesses SOQUEL MEATBALL SHOP was registered at 4637 Soquel Dr., Soquel, by Big Matt s, Inc. as a corporation on Oct. 5. LEMON COAST was registered at 152 W. Lake Ave., Watsonville, by Elizabeth Elias as an individual business on Oct. 5. SANTA ROSA FLOWERS was registered at 2286 Freedom Blvd., Watsonville, by Jose C. Rangel as an individual business on Oct. 5. WEST COASTAL CONSTRUCTION was registered at 31 Burchell Ave., Freedom, by Juan Carlos Mota Viviano as an individual business on Oct. 5. ADG QUALITY CLEANING was registered at 1961 Main St., Watsonville, by ADG Quality Cleaning LLC as a limited liability company on Oct. 6. CRUSH WINE CONSULTING was registered at 9660 Brookside Ave., Ben Lomond, by Nicholas J. C